Shop local on Small Business Saturday

Forget Black Friday crowds and don’t wait for Cyber Monday — shop local on Small Business Saturday.

Founded by American Express in 2010, Small Business Saturday encourages people to support small businesses

and shop local every year on the Saturday after Thanksgiving — Nov. 30 this year.

To promote the occasion, American Express created the Neighborhood Champions program, working with business groups such as the U.S. Chamber of Commerce, the American Independent Business Alliance, the U.S. Black Chamber and the Latino Coalition to organize Small Business Saturday events in communities throughout the country. To date, more than 1,000 Neighborhood Champions have united businesses in their municipalities to host local activities leading up to and on the day.

Last year independent retailers showcased great deals, incredible customer service and an amazing selection of unique merchandise. This year, neighborhoods are coming together to make the day even bigger.

Elected officials in all 50 states and Washington, D.C., also championed Small Business Saturday last year —

including President Obama, who took his daughters on a shopping trip to an independent bookstore in Arlington, Va.

To discover local businesses to support or promote your small business, visit smallbusinesssaturday.com.