Robert Laverty joins Sentinel as general manager

Robert Laverty has been appointed general manager of the

Ramona Sentinel

1. Phyllis Pfeiffer, group publisher of the

Ramona Sentinel

and MainStreet Media San Diego, made the announcement.

“The

Sentinel

has been a fixture in this community for 126 years. So it is with a deep sense of honor and obligation that I take the reins of the business activities of this important Ramona institution. I look forward to pulling alongside Maureen and her talented writers,” Laverty said.

A graduate of University of Puget Sound, Laverty started his newspaper career at the

Aspen Daily News

, where he worked as a reporter as well as an advertising sales representative. Upon moving to San Diego, Laverty joined the Harte-Hanks PennySaver operation as an account executive and was later promoted to regional sales manager.

“Ramona was part of the territory I managed at the PennySaver, and I was drawn to the community. I have always appreciated the kinship and lifestyle in small mountain towns,” Laverty said.

Laverty will report to Inland General Manager Debbie Keller and will personally handle advertising accounts, helping local businesses grow their customer base and increase their sales. He will also supervise all business side employees at the

Sentinel

, working closely with editor Maureen Robertson to steer the course of the newspaper that has covered the Ramona community since 1886.