Category archives for: Columns

Ask Mr. Marketing: Doubling your chances

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There’s a term you don’t hear much anymore, though the concept is very much alive.

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Cuyamaca State Park and the squeaky wheel

Rope and Spurs

Cuyamaca Rancho State Park is undergoing a transformation, and it’s not too late to be heard on the matter.

The nearly 25,000-acre park has acquired more land and is adjacent to Anza Borrego State Park as well as other public lands and trails. The third and final public meeting was held nearly a year ago and the public comment period is now open.

Four Cornerstones of Fitness Nutrition

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When it comes to fitness and feeling and looking better, as well as performing at your peak levels, proper nutrition is the foundation for success. There’s a ton more science and practicality when it comes to nutrition than shared here, so bear that in mind as you read, but here are my “Four Cornerstones of Fitness Nutrition.”

Pierce Brosnan stars in ‘The November Man’

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New in Theater — August 29

The November Man R An ex-CIA agent returns to the field to protect a witness and becomes a target for death by a former associate. Stars: Pierce Brosnan, Olga Kurylenko, Luke Bracey

As Above/So Below R A horrifying journey awaits a group of eager explorers as they search the catacombs beneath the streets of Paris. Stars: Ben Feldman, Edwin Hodge, Perdita Weeks

It’s difficult to say goodbye

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It is easy to say good luck but difficult to say goodbye.

I have been teaching, coaching and announcing Ramona athletic events since 1975. It was never a job. It was a pleasure. I received more than I gave. I laughed and cried. But most importantly, I had fun.

What Medicare does (and doesn’t) cover

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Medicare helps pay for a variety of medical services and goods in hospitals, doctor’s offices and other healthcare settings. But it doesn’t cover everything, and it’s useful to know what is and isn’t included.

Services are covered either under Medicare Part A or Part B. If you have both Part A and Part B, you can get many Medicare‑covered services whether you have Original Medicare or a Medicare health plan.

New CIF practice rules defy common sense

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It is a shame the CIF has to make rules that are covered in most part by common sense. However, in my 40-plus years in education and high school athletics I have come to realize that common sense is not always as common as it should be.

Just look at some of the recent Letters to the Editor about our school board. Just because somebody votes “present” does not mean that that individual is all there.

This year the CIF has handed down rules and regulations regarding how many hours a week and how often teams can practice.

Enjoy your vacation, but don’t take a vacation from fitness

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This is the time of year that many families pack up and head out for a vacation destination, be it tropical or mountainous.

From the oceans to the valleys, people will be venturing off for some down time and R&R. Believe me, down time and mellow yellow time is critical to recharge your batteries and a great time to refocus and come back motivated to change the world.

Timeout with Tambo: Fired up and ready for the 2014 football season

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Joan (Thomsen) Snelling, a June 1953 graduate of Downey High School, moved to Ramona in July of the same year and has been serving Ramona ever since.

She attended San Diego State for one year before going to work for Pac Bell. She worked for Ma Bell for 31 years.

Snelling has been a member of every Ramona High School boosters club since 1953.

Manes & Trails: Cricket’s cloudy eye

Rope and Spurs

After pouring through pictures the night before searching for any evidence Cricket has had cataracts her entire life, Friday came and the appointment with the vet was late in the afternoon. First thing in the morning when it was just barely light enough to see outside, I grabbed my phone because it has a good camera on it and, if Cricket had a cloudy eye again, I was determined to get a picture of it. The day before she had a cloudy eye in the morning but it wasn’t present later in the day, so I needed proof if it happened again.

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