Category archives for: Business

Design review members ponder next step in new zoning plan


How to implement and oversee the newly-adopted Ramona Village Center Form-Based Code was pondered by the Ramona Design Review Board after member Rob Lewallen distributed “hot off the press” books of the custom-tailored zoning for the town center.

New Main Street merchant welcomes community projects


Ramona’s newest Main Street proprietor is a former bank manager who is hoping to turn her love for knitting into a business that gives back to the community in a most heartfelt way.

Connie Phillips opened Country Yarn Store at 638 Main St. on Sept. 15 in honor of her father’s birthday. In addition to the yarn implied in the store’s name, the 800-square-foot business sells the tools and other supplies necessary for knitting, crocheting and, to a lesser extent, needlepointing.

Tarrah Roane joins RE/MAX Direct as sales associate

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Tarrah Roane has joined RE/MAX Direct as the newest member of its sales team.
Roane brings to the office six years of banking experience and an even longer history in reputable customer service. She has lived in Ramona and been a part of many local events throughout her personal and work life for over 20 years.
“My clients are my first priority,” she said. “Providing Ramona homebuyers and sellers with the opportunities the RE/MAX brand has to offer, as well as its abundant resources, is a huge benefit for them. It’s a win-win for everyone.”
As one of the most recognized names in real estate, RE/MAX has associates in 90 countries.
Roane believes another advantage offered by her new company is the focus on continued education. RE/MAX offers on-demand real estate courses through an online platform that allows associates to access hundreds of full-length training programs on their own time.
“No other real estate organization has a higher percentage of associates with advanced, professional designations,” she said. “Keeping on top of the changes in protocols and procedures is extremely important. As an agent, I need to know the latest techniques so I can in turn provide the best quality of service to my clients.”
Roane is a member of the National Association of REALTORS®, the California Association of REALTORS®, the North San Diego County Association of REALTORS®, and the Ramona Real Estate Association.
For more information about Roane or RE/MAX Direct, visit or contact her at 760-317-8347.
RE/MAX Direct, a locally owned and operated full-service real estate brokerage, is at 1410 Main St., Suite A.

Former franchisee thrives as independent business owner

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It’s been 15 years since Elmer Vires bought his Main Street business as Big O Tires. In January 2010, his lease with the franchise ran out and the business went independent, taking on the new name of Traction Tire & Service Center.

It’s a decision he’s never had to regret.

Rancho Bernardo firm buys Ellsworth Bicycles in Ramona

Ellsworth Handcrafted Bicycles of Ramona has been acquired by BST Nano Carbon, a leading design and advanced composites manufacturer in Rancho Bernardo.
As part of the agreement, Ellsworth Bikes’ Founder and CEO Tony Ellsworth will oversee the brand’s product design and work closely with BST Nano Carbon’s engineering and advanced materials team to create the next generation of Ellsworth bicycles.
“I’m so excited that the Ellsworth brand has found such a remarkable, synergistic partner in BST Nano Carbon,” said Ellsworth. “I look forward to seeing the brand I started nearly 25 years ago continue to excel with ideals in environmental consciousness, craftsmanship, advanced material of the highest quality and technology utilization.”
Ellsworth said those ideals are embraced and shared by the leadership at BST Nano Carbon.
“I’m confident with their amazing design and technological expertise, truly ‘Made in the USA’ manufacturing and financial resources, Ellsworth will not only continue to grow, but become the worldwide leader I always envisioned it could be,” said Ellsworth.
William C. Wood, senior vice president of BST Nano Carbon’s Worldwide Sales and Marketing, said the company appreciate’s Tony Ellsworth’s “design brilliance.”
“Ellsworth customers will be very excited to soon see a new generation of high-quality, Tony Ellsworth-designed bicycles and components that are engineered and manufactured in our San Diego facility,” Wood said.
Ellsworth Handcrafted Bicycles offices and operations are now in BST Nano Carbon’s 65,000-square-foot research and development manufacturing facility at 16275 Technology Drive in Rancho Bernardo.

Old Town Ramona merchants keep their doors open later Thursdays through holidays

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“Success! That’s how we would term our very first late night shopping event in Old Town Ramona,” said Stacy Bart at Unicorn Books and Gifts.
Old Town merchants have joined together to stay open until 8 p.m. every Thursday until Christmas.
“More exciting plans are in the works for Thursday nights, including scavenger hunts, classes and demonstrations, specials and activities,” said Bart.
The new time is in addition to regular hours and will last through the holiday season.
Unicorn Books and Gifts, Adorn Boutique, Isis Fuller Figure Fashion, Affordable Treasures, The Mason Jar, Packards Coffee, Farrell Styles Salon and other shops between Third and 10th streets have extended their hours on Thursdays.
“So many Ramona residents work during the day and down the hill. This will give them a chance to shop locally and enjoy some of Ramona’s best at a more convenient time,” noted shop owners.
Many local restaurants are already open in the evenings and will be glad to welcome shoppers as well, said Bart.

Ask Mr. Marketing: Doubling your chances

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There’s a term you don’t hear much anymore, though the concept is very much alive.

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Ramona business invites children to celebrate beauty

Following the launch of its How Big Is Your Brave Campaign in May, Isis Fuller Figure Fashion turns its attention to children.

Body image is the way individuals perceive their body and assume other people perceive them, notes Isis owner Sally Hilton.

By the age of 13, 53 percent of girls are unhappy with their body, and by the time they are young women that jumps to 91 percent, said Hilton.

Commission sets hearings on proposed SDG&E rate changes

San Diego Gas & Electric customers will have an opportunity to give their opinions on how proposed rate changes would affect them when the California Public Utilities Commission (CPUC) holds hearings next month in the county.

According to the CPUC, the state lifted restrictions on residential rates with the signing of Assembly Bill 327 in October 2013, and utilities can now propose residential rates that are more reflective of cost. The CPUC is evaluating a proposal that could include changes to baseline percentage and time of use rates.

Chamber welcomes Oktoberfest vendors

A few spots remain for Oktoberfest food vendors, but booth space is still available for craft and business vendors, Ramona Chamber of Commerce reports.

The chamber’s 10th Annual Oktoberfest will be at Ramona Community Center, 434 Aqua Lane, on Saturday, Oct. 4, from 1 to 10 p.m. Booth spaces measure 12 feet by 12 feet.

Oktoberfest will include an area featuring craft beers and Ramona wines, dancing music from the Kalifornia Krauts band, Kids Zone with a pumpkin patch and activities, and more.

Vendor applications are at and the chamber office, 960 Main St.