Category archives for: Business

Former franchisee thrives as independent business owner

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It’s been 15 years since Elmer Vires bought his Main Street business as Big O Tires. In January 2010, his lease with the franchise ran out and the business went independent, taking on the new name of Traction Tire & Service Center.

It’s a decision he’s never had to regret.

Rancho Bernardo firm buys Ellsworth Bicycles in Ramona

Ellsworth Handcrafted Bicycles of Ramona has been acquired by BST Nano Carbon, a leading design and advanced composites manufacturer in Rancho Bernardo.
As part of the agreement, Ellsworth Bikes’ Founder and CEO Tony Ellsworth will oversee the brand’s product design and work closely with BST Nano Carbon’s engineering and advanced materials team to create the next generation of Ellsworth bicycles.
“I’m so excited that the Ellsworth brand has found such a remarkable, synergistic partner in BST Nano Carbon,” said Ellsworth. “I look forward to seeing the brand I started nearly 25 years ago continue to excel with ideals in environmental consciousness, craftsmanship, advanced material of the highest quality and technology utilization.”
Ellsworth said those ideals are embraced and shared by the leadership at BST Nano Carbon.
“I’m confident with their amazing design and technological expertise, truly ‘Made in the USA’ manufacturing and financial resources, Ellsworth will not only continue to grow, but become the worldwide leader I always envisioned it could be,” said Ellsworth.
William C. Wood, senior vice president of BST Nano Carbon’s Worldwide Sales and Marketing, said the company appreciate’s Tony Ellsworth’s “design brilliance.”
“Ellsworth customers will be very excited to soon see a new generation of high-quality, Tony Ellsworth-designed bicycles and components that are engineered and manufactured in our San Diego facility,” Wood said.
Ellsworth Handcrafted Bicycles offices and operations are now in BST Nano Carbon’s 65,000-square-foot research and development manufacturing facility at 16275 Technology Drive in Rancho Bernardo.

Old Town Ramona merchants keep their doors open later Thursdays through holidays

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“Success! That’s how we would term our very first late night shopping event in Old Town Ramona,” said Stacy Bart at Unicorn Books and Gifts.
Old Town merchants have joined together to stay open until 8 p.m. every Thursday until Christmas.
“More exciting plans are in the works for Thursday nights, including scavenger hunts, classes and demonstrations, specials and activities,” said Bart.
The new time is in addition to regular hours and will last through the holiday season.
Unicorn Books and Gifts, Adorn Boutique, Isis Fuller Figure Fashion, Affordable Treasures, The Mason Jar, Packards Coffee, Farrell Styles Salon and other shops between Third and 10th streets have extended their hours on Thursdays.
“So many Ramona residents work during the day and down the hill. This will give them a chance to shop locally and enjoy some of Ramona’s best at a more convenient time,” noted shop owners.
Many local restaurants are already open in the evenings and will be glad to welcome shoppers as well, said Bart.

Ask Mr. Marketing: Doubling your chances

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There’s a term you don’t hear much anymore, though the concept is very much alive.

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Ramona business invites children to celebrate beauty

Following the launch of its How Big Is Your Brave Campaign in May, Isis Fuller Figure Fashion turns its attention to children.

Body image is the way individuals perceive their body and assume other people perceive them, notes Isis owner Sally Hilton.

By the age of 13, 53 percent of girls are unhappy with their body, and by the time they are young women that jumps to 91 percent, said Hilton.

Commission sets hearings on proposed SDG&E rate changes

San Diego Gas & Electric customers will have an opportunity to give their opinions on how proposed rate changes would affect them when the California Public Utilities Commission (CPUC) holds hearings next month in the county.

According to the CPUC, the state lifted restrictions on residential rates with the signing of Assembly Bill 327 in October 2013, and utilities can now propose residential rates that are more reflective of cost. The CPUC is evaluating a proposal that could include changes to baseline percentage and time of use rates.

Chamber welcomes Oktoberfest vendors

A few spots remain for Oktoberfest food vendors, but booth space is still available for craft and business vendors, Ramona Chamber of Commerce reports.

The chamber’s 10th Annual Oktoberfest will be at Ramona Community Center, 434 Aqua Lane, on Saturday, Oct. 4, from 1 to 10 p.m. Booth spaces measure 12 feet by 12 feet.

Oktoberfest will include an area featuring craft beers and Ramona wines, dancing music from the Kalifornia Krauts band, Kids Zone with a pumpkin patch and activities, and more.

Vendor applications are at and the chamber office, 960 Main St.

Winegrape harvest under way in Ramona Valley AVA


The 2014 winegrape harvest is under way throughout Ramona and should continue into late September, reports the Ramona Valley Winery Association (RVWA).

“This is the earliest harvest in Ramona Valley’s young history,” said RVWA President Victor Edwards, of Edwards Vineyard & Cellars, who farms on the east side of the AVA (American Viticultural Area). “Drought conditions are continuing, but wine grapes are a very low water-use crop. The much-needed March rains came at the right time for many varietals, but those in early bloom suffered losses in crop set as a result of the timing, or from the unusual Santa Ana winds during spring. The earlier harvest dates should help us get our crops in prior to fall rains.”

Ramona chamber’s Last Wednesday series continues with goal-setting expert


Ramona Chamber of Commerce’s Last Wednesday Workshop education series continues on Wednesday, Aug. 27, at 7:30 a.m. in the Ramona Library Community Room with a lecture by well-known business coach Cindi Britton. Dr. Britton, who has an Ed.D in education and is a former head administrator from the Cajon Valley school system, will lead a [...]

Tractor Supply’s first customer is a 3-year-old


Three-year-old Dawson Schuler of Ramona became Tractor Supply Company’s first customer, with assistance from his great-aunt, Carole Wylie, who had some pull as she was the architect who designed the store’s building at Main and Hunter streets.
Wylie, also of Ramona and a former chair of the Ramona Design Review Board, knew how much Dawson loves tractors and was aware that Tractor Supply Company carries toys.