Category archives for: Ask Mr. Marketing

Mr. Marketing: Making sure you get paid

Business owners have an easy rule for how they get paid. First everyone else gets theirs: landlord, suppliers, taxes, etc. You get whatever’s left.

Since you’re now an independent consultant, I suggest this exercise for determining how much you should charge and, ultimately, gross in your practice.

Roger, that’s an “Oops!”

If you’ve ever screwed up something marketing-related at your business, remember TIME Magazine’s goof.

I just renewed my paid subscription and they sent me a desk clock as a thank you. It tells time in 16 cities and contains a calendar, stopwatch, and calculator. Plus it was absolutely free.

Only it doesn’t say TIME Magazine on it anyplace — just “Made in China.”