Category archives for: Ask Mr. Marketing

I need to borrow $10 million

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As I watched the Macy’s parade last Thursday, I suddenly envisioned a 40-foot long, 20-foot high Panama hat flying over the crowd.

The hat was held down by 50 people, each wearing a blue blazer, blue jeans, and a Panama hat. MarketBuilding.com was emblazoned on the headband.

Ask Mr. Marketing: I need to borrow $10 million

mr marketing.50x35

As I watched the Macy’s parade last Thursday, I suddenly envisioned a 40-foot long, 20-foot high Panama hat flying over the crowd.

The hat was held down by 50 people, each wearing a blue blazer, blue jeans, and a Panama hat. MarketBuilding.com was emblazoned on the headband.

Ask Mr. Marketing

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Those clever folks at Disney.

We stopped at Downtown Disney for lunch recently.

Wandering through the shopping area we encountered RIDEMAKERZ — a relatively new store allowing shoppers to build their own toy car or truck with choice of body, wheels, tires, sound effects, paint details, radio controllers, and body parts.

Think Build a Bear on wheels, and it obviously ties into the new Cars Land.

Mr. Marketing: Investing builds the bottom line

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Marketing — expense or investment?

I’d vote investment, and not just because I’m in the marketing business.

Investments are supposed to (hopefully) increase your wealth. Some will make money for you in the short term, others will take years to pay off, and others still will fail miserably regardless of your best efforts.

It’s the nature of the beast.

We’ve all got issues to deal with

There’s a saying where I come from: “When in Rome, do as the Romans do.”

I was reminded of it when my friend John returned from a Saudi Arabian business trip.

As a guy who chronically crosses his legs, he was challenged by the cultural taboo of showing the bottom of one’s feet (it’s an insult). This made me consider the difficulties of adapting to other cultures when doing business.

Ask Mr. Marketing: The devil is in the details

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My friend Cindy says I’m unusual. While all my friends say I’m peculiar, Cindy’s comment seems to apply to my still getting two local newspapers delivered to my home daily.

On July 1, one of those newspapers proffered a sticker coupon for 25 percent off at an area restaurant. Tempting — but impractical. The coupon had expired before delivery. Obviously someone goofed. Was it the ad agency? The printer? The newspaper’s production department?

The devil is in the details

mr marketing for web

My friend Cindy says I’m unusual. While all my friends say I’m peculiar, Cindy’s comment seems to apply to my still getting two local newspapers delivered to my home daily.

On July 1, one of those newspapers proffered a sticker coupon for 25 percent off at an area restaurant. Tempting — but impractical. The coupon had expired before delivery. Obviously someone goofed. Was it the ad agency? The printer? The newspaper’s production department?

Ask Mr. Marketing: Six? Eight? Should We Really Care?

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You get one chance to make a first impression, right?

The card you submitted is actually quite attractive, with two colors, bold striping, nice design, attractive fonts, and quality paper. With your branch offices and tag line published on the reverse side, this is a nice presentation of your firm’s branding.

Mr. Marketing: Don’t blink – you’ll miss the link

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When wearing my research hat, I spend lots of time on Google seeking reference for websites, newsletters, and the like.

This has caused me to be exposed to a steady diet of advertising on the right and top of the screen — ads that are sold at auction for everything from stuffed aardvarks to zebra-striped shirts.

The sheer volume of advertising has been increasing lately — probably due to the improving economy. And as I’ve noticed these increases, I’ve observed an interesting

Ask Mr. Marketing: Kiss me. Buy from me.

If you were seeking a mate, it’s doubtful you’d marry the first person you met merely because you were asked. You’d need coaxing, making that special someone work hard before giving your heart away.

Similarly, most potential customers need convincing to buy from a merchant, vendor, or service provider. They must be persuaded that their needs will be fulfilled, they’ll get value for their money, and that they’ll be treated well.

In other words, you must romance them.

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