The end of the school year means it’s time for my book report about “Salt Sugar Fat.”
Written by Pulitzer prize-winning investigative reporter Michael Moss, this book tells how the processed food industry uses, abuses and manipulates salt, sugar and fat to fool consumers into thinking they really need crackers, potato chips, soda, and a trillion dollars of other items that are, at best, of marginal nutritional value.
Sometimes I’m asked when I’ll run out of material to write about regarding objectives, audiences, and budgets.
After all, we’ve spent several years analyzing various communications tools and general marketing trends.
Yet many readers report they see the connection between marketing and their daily lives, so we must be doing something right.
As I watched the Macy’s parade last Thursday, I suddenly envisioned a 40-foot long, 20-foot high Panama hat flying over the crowd.
The hat was held down by 50 people, each wearing a blue blazer, blue jeans, and a Panama hat. MarketBuilding.com was emblazoned on the headband.
As I watched the Macy’s parade last Thursday, I suddenly envisioned a 40-foot long, 20-foot high Panama hat flying over the crowd.
The hat was held down by 50 people, each wearing a blue blazer, blue jeans, and a Panama hat. MarketBuilding.com was emblazoned on the headband.
Those clever folks at Disney.
We stopped at Downtown Disney for lunch recently.
Wandering through the shopping area we encountered RIDEMAKERZ — a relatively new store allowing shoppers to build their own toy car or truck with choice of body, wheels, tires, sound effects, paint details, radio controllers, and body parts.
Think Build a Bear on wheels, and it obviously ties into the new Cars Land.
Marketing — expense or investment?
I’d vote investment, and not just because I’m in the marketing business.
Investments are supposed to (hopefully) increase your wealth. Some will make money for you in the short term, others will take years to pay off, and others still will fail miserably regardless of your best efforts.
It’s the nature of the beast.
There’s a saying where I come from: “When in Rome, do as the Romans do.”
I was reminded of it when my friend John returned from a Saudi Arabian business trip.
As a guy who chronically crosses his legs, he was challenged by the cultural taboo of showing the bottom of one’s feet (it’s an insult). This made me consider the difficulties of adapting to other cultures when doing business.
My friend Cindy says I’m unusual. While all my friends say I’m peculiar, Cindy’s comment seems to apply to my still getting two local newspapers delivered to my home daily.
On July 1, one of those newspapers proffered a sticker coupon for 25 percent off at an area restaurant. Tempting — but impractical. The coupon had expired before delivery. Obviously someone goofed. Was it the ad agency? The printer? The newspaper’s production department?
My friend Cindy says I’m unusual. While all my friends say I’m peculiar, Cindy’s comment seems to apply to my still getting two local newspapers delivered to my home daily.
On July 1, one of those newspapers proffered a sticker coupon for 25 percent off at an area restaurant. Tempting — but impractical. The coupon had expired before delivery. Obviously someone goofed. Was it the ad agency? The printer? The newspaper’s production department?
You get one chance to make a first impression, right?
The card you submitted is actually quite attractive, with two colors, bold striping, nice design, attractive fonts, and quality paper. With your branch offices and tag line published on the reverse side, this is a nice presentation of your firm’s branding.
Recent Comments