Couple seeks key to locksmith company’s lasting success
Grand opening Saturday, 11 a.m. to 1 p.m.
By Jessica King
Something old will soon become new again on Main Street as a three-decade-old business opens under new ownership.
Longtime Ramona residents Rheynard Morgan and his wife, Mary, are the third owners of Ramona Locksmith Inc. since 1976. This Saturday, they will hold a grand opening celebration with free food and other giveaways at the business’ new 1,700-square-foot storefront on the backside of the Day Promenade Building at 850 Main St.
The couple plans to run a full service commercial and residential locksmith business from the site, with Mary doing the bookkeeping and Rheynard handling the service end.
The new storefront will also house the couple’s previously home-based company, San Diego Door & Hardware.
Since 2002, Rheynard has offered commercial doorframe and hardware services under the San Diego Door & Hardware name, often crossing paths and purchasing items from Ramona Locksmith’s previous owner, Gordon Schenck.
Last year, Schenck — plagued by illness and eager to move to Oregon to be with family — mentioned his intentions to sell the business in passing, and the two men struck a deal. Rheynard said he couldn’t pay Schenck top dollar but he could promise to keep the business locally owned and involved in supporting the community.
“There was a time when Ramona Locksmith got a bad name because Gordon got ill and couldn’t be there for his customers the way he needed to be,” said Rheynard. “He just wasn’t up for it after he got sick. But we’re going to change all that.”
Rheynard said he has no plans to try to “steal” business away from other businesses in town but is eager to fill any gaps for items and services for which Ramonans currently have to go down the hill.
“My goal is not to drive business away from them but to offer what they don’t so when people need those things they don’t have, they can stay in Ramona and put their dollars back into the community, and we will do the same,” he said.
About 700 of the new storefront’s square footage will be devoted to a showroom for Ramona Locksmith and the rest will house offices, workspace and a supply room for San Diego Door & Hardware and a space for PJ’s Lock and Safe, another Ramona company working with the Morgans.
To keep Ramona Locksmith around for another 30 years, Rheynard is planning to keep up with new and innovative technologies — both key- and lock-related and marketing-wise. That includes offering touch-button locking systems and advertising via Facebook and other social media.
Ramona Locksmith is open from 9 a.m. to 6 p.m. Monday through Saturday, though emergency after-hours service is available. It can be reached at 760-789-4189.
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