Shop local on Saturday — and the rest of the year
You know about “Black Friday” and “Cyber Monday,” two major retail shopping events that kick off the holiday shopping season.
But how about “Small Business Saturday”?
This year, if you have the opportunity to shop on Saturday, make it a point to visit local, “mom-and-pop” small businesses.
Patronizing local stores and services keeps money in the community, which in turn is spent on other goods and services.
According to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States last year. Over the past two decades, they created 65 percent of net new jobs. For every $100 spent in locally owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures, according to the small-business advocacy group The 3/50 Project.
Local sales generate local taxes, which are used for basic government services such as fire and police protection, road repairs, parks and recreation services. Why go on the Internet to shop, or to retail stores out of town, when the money is needed here to fight fires, catch crooks, fill potholes and purchase new library books?
Some have argued that they need to shop online or at big box retailers because our local businesses sometimes lack variety of products and good value for the dollar. We disagree on both counts and we question whether those comments are based on recent consumer research or outdated impressions. When planning where to spend your dollars, make a locally-owned business your first choice this Saturday, and beyond. You’ll find many of them advertising this week in your newspaper and in the special holiday shopping section that starts on Page 16.
- Shop Local For the Holidays
- Why it pays to shop local this holiday season
- Target could help local business
- Untying Ramona’s Gordian Knot
- Ramona Stimulus Plan
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