Robert Laverty joins Sentinel as general manager

Robert Laverty has been appointed general manager of the Ramona Sentinel. Phyllis Pfeiffer, group publisher of the Ramona Sentinel and MainStreet Media San Diego, made the announcement.

Robert Laverty, Ramona Sentinel’s general manager, stands outside the Sentinel office with Debbie Keller, inland general manager. Sentinel photo/Maureen Robertson

“The Sentinel has been a fixture in this community for 126 years. So it is with a deep sense of honor and obligation that I take the reins of the business activities of this important Ramona institution. I look forward to pulling alongside Maureen and her talented writers,” Laverty said.

A graduate of University of Puget Sound, Laverty started his newspaper career at the Aspen Daily News, where he worked as a reporter as well as an advertising sales representative. Upon moving to San Diego, Laverty joined the Harte-Hanks PennySaver operation as an account executive and was later promoted to regional sales manager.

“Ramona was part of the territory I managed at the PennySaver, and I was drawn to the community. I have always appreciated the kinship and lifestyle in small mountain towns,” Laverty said.

Laverty will report to Inland General Manager Debbie Keller and will personally handle advertising accounts, helping local businesses grow their customer base and increase their sales. He will also supervise all business side employees at the Sentinel, working closely with editor Maureen Robertson to steer the course of the newspaper that has covered the Ramona community since 1886.

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Posted by Maureen Robertson on Jan 17 2013. Filed under Business, Featured Story, News, Ramona. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Comment for “Robert Laverty joins Sentinel as general manager”

  1. We will miss Nancy L. at the Ramona Sentinel. She is professional, smart, cooperative and willing to go the extra mile. Who could fill her shoes? Good luck to Nancy and know that the community of Ramona appreciates all you have done for us over the past seven years. Best of luck in your new adventures. Love from all the staff at Jewelry World and Loan. Tom, Kathleen, Chris, Tamie, Owen, Reggie, Kenny, Linda and Sandra…………

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