Dress Shop Opens for Life’s Special Occasions
By Jessica King
From baptisms and weddings to Quinceaneras and proms, the newly opened Damari’s Boutique is poised to help Ramona residents celebrate life’s most special occasions.
Damari’s sits at 733 Main St., next to Ramona Town Hall. It opened April 2 and not only offers something for every special occasion but something for every budget, said merchant Linda Garcia.
Garcia opened the shop with partners Odilia Romero and Frank Marronquin. It’s a family affair. Romero is Garcia’s sister and Marronquin is Romero’s fiancé.
For the past 21 years, Garcia has owned Damari’s Boutique in Escondido.
Why Ramona? It’s simple, said Garcia, because Ramona doesn’t have any other dress shops.
“Ramona is really nice and I think it needs the product I have,” said Garcia.
Another reason to come to Ramona is because, while running Damari’s in Escondido for the past two decades, many a Damari’s customer has been from Ramona. Garcia said she is a firm believer in shopping locally and now tells customers at her Escondido shop, if they live in Ramona, they should shop Ramona.
Garcia plans to join the Ramona Chamber of Commerce. She is a founding member of Comerciantes Latinos Asociados, or the Association of Latino Merchants.
The goal of the association is to promote Latino businesses so that their success contributes more to the regional economy.
So far, Garcia has supported the Ramona community by donating a voucher for a free tuxedo rental to a Ramona High School band fundraiser and by buying advertising space in the Miss Ramona pageant program.
“I want to be involved in the community,” said Garcia
One of the reasons Garcia is so passionate about being part of the community is because many of her customers return time and time again throughout their lives.
“I can see the people grow up with me,” said Garcia.
Damari’s carries dresses and tuxedos for weddings, baptisms, first communions, proms, homecomings, Quinceaneras, Sweet 16 parties, and any other special affair requiring formal dress. The boutique also sells special occasion accessories, from jeweled tiaras and dyed shoes to delicate pillows and baskets.
In addition to dresses and accessories, Damari’s provides alteration and gown preservation services.
Prices are reasonable, said Garcia, noting that some bridesmaid dresses start as low as $40. Layaway is also offered.
Damari’s is open from 10:30 a.m. to 6:30 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturdays.
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