MainStreet Media announces merger

   Two of San Diego’s leading central coast community newspaper groups merged this week, under an agreement announced by Anthony Allegretti, president and CEO of MainStreet Media Group, and Dex Allen, president and publisher of CMC Publishing’s San Diego Ranch Coast Newspapers.
   The company operates under the name MainStreet Communications.
   MainStreet Communications also publishes the Ramona Sentinel, Poway Chieftain and Rancho Bernardo News Journal plus the Sentinel and Rancho monthly magazines and Ramona Lifestyles, an annual publication. Jeff Mitchell will continue as publisher of those publications.
   Under the agreement, the Rancho Santa Fe Review and the Carmel Valley News will continue to be published and incorporate the Rancho Santa Fe Record and Carmel Valley Leader.  The Del Mar Times and Solana Beach Sun will continue to be published and will combine with the Del Mar Village Voice.  The first editions of the combined publications will be delivered to homes and in news racks on Dec. 10.  
   “We’re taking the best of both papers, which have strong track records in reporting on their communities’ news and people plus solid advertising bases, to bring our readers even better local newspapers,” Allegretti said. “This merger eliminates the reader and advertiser confusion that multiple papers in a community create.”
   Allen added, “With this merger we are able to expand the Carmel Valley News to a weekly publication and serve the fast-growing Carmel Valley marketplace on a more frequent basis. In doing so, the Carmel Valley News will join its sister publications as a weekly community newspaper serving the fastest growing and most affluent demographics in San Diego County.”
   Phyllis Pfeiffer of San Diego Suburban News, who is publisher of the La Jolla Light, and Allen will share publishing responsibilities for the north coastal region, with Pfeiffer overseeing the Del Mar Times and Solana Beach Sun and Allen the Rancho Santa Fe Review and Carmel Valley News as well as San Diego Premier, a luxury real estate and lifestyles magazine. Veteran magazine publisher Tracy Pendergast will continue on as publisher of Premier magazine.
   “Our papers care about our communities and believe that local newspapers bind our neighborhoods together,” Pfeiffer said. “We’re looking forward to bringing readers and advertisers the best features from both papers as we move ahead.”
   Kathy Day is executive editor of Del Mar and Solana Beach as well as the Light; Halie Johnson is editor of the two north coastal papers. Lorine Wright continues as associate publisher/executive editor of the Review and the News.
   The combined company offers advertisers an efficient way to reach 101,661 of the most affluent households in San Diego County.

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Posted by admin on Dec 2 2009. Filed under Archive. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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